We Energies provides electric service to more than two million customers in parts of Wisconsin and Michigan’s Upper Peninsula. Also serving natural gas customers in Wisconsin and steam customers in downtown Milwaukee, We needed an integrated identity to serve as a strong visual umbrella for it’s organization.
Our team took what was once "Wisconsin Electric Power Co." and "Wisconsin Gas, LLC" and fused the two together, creating this new name, mark, system, and organization-wide re-branding. The powerful-yet-friendly identity shepherds energy into the homes of millions of midwesterners, and adorns wind turbines throughout the great state of Wisconsin. Created in partnership with SamataMason.