The founder of Colorado-based startup, Outbound, built his company model around facilitating life-changing wilderness expeditions. His ambition was to create a unique destination for father and son teams to experience outdoor challenges, adventure, self-discovery, and memorable bonding.
For the launch of this outdoor adventure company, we designed a strong logo with deep roots in a warm, earthen palette that brings added natural elegance to the system. The mark was designed to easily "hike", or change positions, on all branded materials such as letterhead, business cards, brochures, and signage.