Work by client
- 3D Exhibits
- Abundance Bound
- Art of Spice
- Athletic Republic
- BevReview
- BPM Magazine
- Champaign Studio 1
- Elk Grove Graphics
- EPIC
- Ethos Chicago
- Federal Reserve Bank of Chicago
- Geek Monthly
- Ignite
- Illini Life
- ITDA
- Jim Beam
- Literacy Chicago
- Mesí
- Mettler Center
- Motorola
- Negra Modelo
- Nerdcore
- Ocean Dawn
- OfficeMax
- OutBound
- Park Community Church
- Prominic.NET
- Protest Posters
- ServiceMaster
- Shevet Achim
- Slump
- Target
- Throw Boss
- Urban Accents
- v4
- Vapors Magazine
- We Energies
Athletic Republic
Renaming / Identity
Creating training grounds for a winning team.
Formerly known as Frappier Acceleration Sports Training, this organization was attempting to target young, aspiring athletes and their parents for its athletic training programs. But with a long, confusing name that didn't connect with the intended audience, it was time for some changes. The CEO came to us with a business plan that we carved into reality.
- Renaming / Identity // Athletic Republic
From the ground up, we directed the overall brand strategy and renamed the company as part of a fully-integrated launch package for Athletic Republic. The new brand boldly proclaimed its powerful message, which translated well into a mark, tagline, identity standards, trade show banners, and franchisee brochures. This work was profiled in Communication Arts. Created in partnership with Jones Advertising and Marketing.
